“ I was lucky enough to attend the “Patch with Love” workshop yesterday with lovely Lina Hellgren. What a wonderful afternoon. I haven’t done any real sewing since school (literally the last century!). Lina made it so fun and inspiring that I came away with an up cycled denim shirt, complete with blanket stitch and appliqué hearts. I now have the sewing bug. Thank you Lina for a truly wonderful afternoon, for your time, patience and amazing skill. Look forward to the next one!“
Lynda M/ Life coach
“ I so enjoyed hearing Lina’s talk at my university, she offered such thoughtful and refreshing insight into what a career within textile design is like. Her talk really inspired me to think more introspectively about my next career steps, as well as how I approach my creative practise as a whole. Thank you Lina for sharing your time with all of us Textile students at Chelsea College of Arts! ”
Elisabeth Garaux / Creative Knitwear Designer
“ I have loved seeing your gorgeous designs and appreciated your high level of professionalism and organisation “
Rebecca Goodlud / Designer Longina Phillips Design
“ I’ve had the pleasure to work with Lina for many years, from the early “baby” days of H&M’s design team. She has a great eye for print & patterns and her positive drive, expertise and passion for getting all things creative done is contagious in the most enjoyable way! ”
Margaretha van den Bosch / Creative Director
“ To work with Lina is a true pleasure and I have been doing it for many many years. For both prints and trend forecasting. Lina is very talented, professional and always over deliver. Easy communication, creative, fast, fun and I can highly recommend her. I feel lucky to have experienced working with Lina “
Tove Odsdotter / Creative Fashion Design – Author – Life Alchemist
“ Lina is an absolute PRO, the sweetest, quirkiest person and she works harder than most people on this planet. She’s a super experienced print artworker and trend forecaster with a depth and width that impresses me. LOVE HER“.
Anna Norling / Head of Design Weekday
“ Lina is a super creative designer with great energy and versatility. As well as this she has been a really influential and encouraging mentor early on in my career “
Stephanie Clarke / Print Concept designer Divided H&M
“ I’ve worked closely with Lina for the past six years. She is an enthusiastic, energetic, goal-driven professional that never backs away from a challenge.
Her design skills are unique and she constantly develops those skills with new techniques and upcoming innovative ideas. Her experience in the fashion industry has given her a unique sense of what’s going to be important for a broad target market. She is one of the most open-minded persons I know, and this is reflected in her work as well as in interaction with others. She is a very supportive colleague and loves to be of assistance to others, always helping out in any way she can “. Dennis Claesen/ Fashion Intelligence H&M
“ When I came to work at the H&M Design Room in 1993 i was completely lost but Lina took the time to show me how everything worked and how to make a print repeat. I have always been in awe of her versatility to master any print type or aestethic ”.
Ann-Sofie Back/ Founder of BACK and Co founder of Gnilmyd Kcab
“ As you now go your own way I will miss our collaboration. We’ve been colleagues over 3 decades and amongst many other things we have recruited many new print designer colleagues together. Your trend reports, prints and other art shows not only your artistic qualities but also your great sense of humour! You are a reliable, loyal and lovable colleague ! “
Charlotte Henriksson / I&D Strategy lead for Business at H&M
“ I was lucky enough to work with Lina way back at the beginning of my design journey in 2012. She blew me away to be honest. She is insanely creative, has a work ethic like no one else and alongside that she is truly one of the kindest people I have encountered in the fashion industry. Lina is a truly unique and inspiring woman. Thanks Lina for everything! “
Mandy Sade / Decorative Artist – Mandysade.com
” I have been working with Lina for many years at H&M with ladies fashion, swimwear, baby girl and our baby premium concept Baby Exclusive. Our collaboration was tight and Lina is highly creative, fast and very reliable. Her work is always delivered on time and always better than how you first imagined it to look. It is easy for Lina to visualize the concept for which the prints are for and she always interpret the brief in an excellent and very current way ”.
Helena Tibbling Wallertz / Product Designer H&M
“ I was very fortunate to have Lina as my manager and mentor when I began my career as a print designer. Lina is incredibly creative, artistic and passionate about design. She has a unique fun style but is also very adaptable and can create a range of beautiful and varied designs. Lina is such a kind and caring person and a wonderful friend. She is incredibly hard working and professional. Lina is an absolute joy to know and work with! ”
Kim Doherty / Creative Print Designer / Founder of Kim Doherty Design
“ Working together with Lina has always been fun and rewarding. She has a great sense of fashion and is very creative with her ideas and solutions. Her feeling for colour and form is extremely finetuned and the range of her productivity is impressive. In addition her positive personality is contagious to her surroundings! I can warmly recommend Lina as a colleague and print designer“
Magnus Olsson / Fashion Illustrator H&M
” I’ve always loved your handwriting and aesthetics.
Your flow and productivity is pure magic ”
Mathilda Johnsson / Senior Fashion designer – Creative Director
“Lina is a lovely colleague, now friend. She is extremely creative and productive and understands the customer really well. She has a wealth of knowledge and experience and she is always 100% dedicated to her work. Lina is a wonderful person to be around, she is always positive and supportive, making everyone around her feel welcome and appreciated”
Catarina Midby / Head of Sustainability
“ For almost a decade we’ve been working very close together as Trend Forecasters. Researching, analysing and sorting information, creating inspiring and informative trend reports for the whole H&M Group, and then presenting them, both on stage and digitally. Already when I started at H&M as a concept designer in the early 00s, we worked together. You created wonderful prints to the Ladies department where I was working then.
All your art has your hand and aura, your sense of humour, your positive personality, your endless creativity and your energy! ”
Monica Sjoberg / Designer and Trendforecaster H&M