The LinaHellgrenCreative. was founded for the love of creating.
After an illustrious career as a senior designer for the H&M Group, working on a vast array of multidisciplinary projects, including founding and managing a creative London team, feeding H&M with trends and design talents, working with UK Art & Design schools and collaborating with external partners like Stella McCartney, Lanvin and Cavalli, I felt it was time to set up my own studio and do what I love, design exclusive, tailor made prints. Embedding the design process in writing, global social identities, pop cultures and communities, I combine a multitude of hands-on creative art techniques with digital design.
I am a joyful advocate for a multigenerational creative future industry.
MY SERVICES
Unique prints, patterns and illustrations that evoke positive vibes, curiosity and a keepsake mentality.
Exclusive one-off instant license prints for your forever, unlimited and commercial use, in 100% perfect repeats, available from my shop.
Bespoke and commission artworks according to your direct brief.
All prints & patterns are created in industry standard formats, in pixel perfect repeat and for any product category across fashion, lifestyle and home.
Trend forecasting with focus on print and pattern, including seasonal and timeless concepts, moods and colour directions.
Fast custom repeats, colour separation and reworking of certified vintage swatches.
Available for creative writing, public speaking, workshops and client project visits.
Want to work together? Let’s collaborate!
Get in touch for consulting, freelance and commission based work!
Copyright © 2024 TheLinaHellgrenCreative. All rights reserved
“ I’ve had the pleasure to work with Lina for many years, from the early “baby” days of H&M’s design team. She has a great eye for print & patterns and her positive drive, expertise and passion for getting all things creative done is contagious in the most enjoyable way! ”
Margaretha van den Bosch / Creative Director